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Expert Practitioner Programme

AI in Product Marketing

Grow Revenue. Faster Than Your Competitors Can Imitate.

What AI Looks Like in Marketing & Sales

When a marketing team uses AI to generate 50 campaign variants overnight, optimise spend in real time, and predict which leads will convert before the sales team calls β€” that is AI-native revenue growth.

4
Week Sprint
Live
Cohort Sessions
Field
Verified Certificate
Application Closes
June 5, 2026
Cohort Start Date
June 12, 2026
Programme Duration
4 Weeks
Learning Format
Live, Online
Validate Your Skill Level

Where Are You on the
AI Readiness Spectrum in Marketing & Sales?

5 questions. 90 seconds.

Content & Campaigns Question 1 of 5

How do you currently produce marketing content and manage campaign execution?

Manually β€” we produce content one piece at a time with full team involvement
We use templates and some automation for distribution, but content is manual
We use AI for content drafts, variation testing, and personalisation at scale
AI generates, tests, and optimises content across our channels with minimal manual input
Audience & Data Question 2 of 5

How do you currently understand and segment your target audience?

Based on broad demographic data and historical campaign results
I use standard CRM and analytics data to build segments manually
I use AI-assisted tools that surface behavioural patterns and predictive segments
I have built AI models that dynamically segment and score audiences in real time
AI Tool Usage Question 3 of 5

How do you currently use AI in your marketing or sales function?

I don't use AI tools in my marketing or sales work
I use AI occasionally for copywriting or data summarisation
AI is a regular part of my workflow β€” from ideation through to performance reporting
AI is embedded across our revenue function β€” acquisition, conversion, retention, and forecasting
Brand & Quality Control Question 4 of 5

How do you ensure AI-generated content maintains brand standards and accuracy?

I review everything manually β€” I don't trust AI output without full review
I have basic brand guidelines but no structured AI content review process
I have a structured review and approval workflow for AI-generated content
I have developed a full AI content governance framework for our marketing function
Revenue Impact Question 5 of 5

What has been the measurable revenue impact of AI on your marketing or sales performance?

I haven't yet applied AI in a way that has affected revenue metrics
We've experimented with AI but haven't attributed clear revenue results yet
AI-assisted campaigns or sales processes I've led have produced measurable revenue outcomes
I lead AI-driven growth initiatives with documented revenue attribution presented to leadership
Programme Curriculum

What You Will Cover

Every week builds on the last β€” from foundations through to a deployed, practitioner-assessed capstone project.

Week 1AI Across the Marketing & Sales Funnel+
  • How AI is transforming demand generation, content, and customer intelligence
  • LLMs for copy, creative briefing, and campaign ideation
  • Evaluating AI-generated content for brand safety and accuracy
  • Personalisation at scale β€” the AI-native marketing architecture
Week 2Content, Creative & Campaign AI+
  • AI-assisted content creation workflows (copy, visuals, video scripts)
  • Building editorial calendars and campaign plans with AI
  • SEO and keyword strategy automation using AI tools
  • A/B testing and optimisation using AI-powered analytics
Week 3Sales Intelligence & Customer AI+
  • AI-powered lead scoring and pipeline prioritisation
  • CRM data enrichment and contact intelligence automation
  • Building an AI sales assistant for objection handling and outreach
  • Churn prediction and customer retention modelling
Week 4Capstone & Certification+
  • Capstone: deploy an AI-augmented marketing or sales workflow
  • Expert practitioner review and brand safety audit
  • ROI documentation β€” employer-ready portfolio artefact
  • Brixgate Expert Practitioner Certificate β€” Marketing & Sales
Tools & Platforms

Over 13+ AI Tools Used in This Sprint

You will work hands-on with the tools that practitioners actually use in Marketing & Sales. Real stacks, not toy environments.

ChatGPT
HubSpot AI
Jasper AI
Midjourney
Canva AI
Salesforce Einstein
Klaviyo AI
Semrush AI
Surfer SEO
6sense
Gong
Apollo.io
Notion AI
Who Is This For

Built for Marketing & Sales Professionals

This programme is for practitioners, not beginners. If you are already working in Marketing & Sales and ready to operate at the level AI makes possible, this sprint is for you.

Marketing Manager
Content Strategist
Sales Manager
Digital Marketing Specialist
Brand Manager
Growth Lead
Eligibility Criteria
  • Marketing or sales professional with 2+ years of campaign, content, or commercial experience
  • Responsibility for at least one revenue-facing or brand function
  • Openness to integrating AI into existing workflows rather than replacing them
Join the Waitlist
The Sprint

How the Marketing & Sales
Sprint Works

🎯
Week 0

Field Assessment

Map your current AI maturity and identify the highest-leverage skills for your specific role in Marketing & Sales.

πŸ‘₯
Week 1

Placed in Your Cohort

You join a small, curated cohort of Marketing & Sales professionals β€” led by a verified Expert Practitioner who has deployed AI in your exact domain.

πŸš€
Weeks 2–4

Structured Sprint

Live sessions, applied projects, and peer accountability. Every session builds directly on your Marketing & Sales context β€” not generic AI theory.

πŸ†
End of Sprint

Certification

Receive your Brixgate Expert Practitioner Certificate β€” field-verified, practitioner-assessed, and employer-ready in Marketing & Sales.

Alumni Reviews

What Practitioners Say

★★★★★

"My content output tripled in Week 2 and the quality improved. The AI is not writing for me β€” it is removing the friction so I can spend my time on strategy and creative direction."

Content Strategist Β· BrixGate Alumni
★★★★★

"We rebuilt our lead scoring model in Week 3. Our sales team is now calling the right people first. Pipeline conversion is up 34% since we deployed it."

Sales Manager Β· BrixGate Alumni
★★★★★

"The brand safety framing was something I had not seen in any other AI training. We built governance into our AI content workflow, not just output speed."

Brand Manager Β· BrixGate Alumni
FAQ

Common Questions

Will AI replace copywriters and creative teams?+

Not the good ones. This is addressed directly in Week 1. AI removes the volume burden β€” research, first drafts, formatting β€” freeing your creative professionals for the high-judgment work AI cannot replicate.

Is this relevant for B2B or B2C marketing?+

Both. The core curriculum covers principles that apply across contexts. Week 3 projects can be tailored to B2B pipeline work, B2C campaigns, or brand management depending on your role.

How do I ensure AI content is on-brand?+

Brand governance with AI is covered explicitly in Week 2. You will build a brand-safe AI content framework β€” including tone of voice guidance, fact-checking workflows, and approval gates.

Can I bring live campaigns into the sprint?+

Yes. The capstone is designed around a real marketing or sales challenge you are currently facing. You will leave with a deployed workflow, not just a theory.

Ready to Become an AI-Native
Marketing & Sales Professional?

Seats are limited per cohort. Apply in under 2 minutes β€” no essays, no references required.

Join the Waitlist Validate Your Level First
Be First In Line

Ready to Start?
Join the Waitlist.

Drop your details below and we'll notify you the moment enrolment opens β€” plus you'll get early access before we announce publicly.

βœ“ First access before public launch
βœ“ Exclusive early-bird pricing
βœ“ No commitment β€” just your spot in the queue
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