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Expert Practitioner Programme

AI in Product Marketing

The best GTM teams don't just move faster — they compound. 4 live classes to build the AI workflows, judgment, and systems that turn your function into a force multiplier.

Validate Your Skill Level Apply for This Programme
What AI Looks Like in Product Marketing

When a PMM uses AI to synthesise competitive intelligence in minutes, generate positioning frameworks overnight, and run always-on customer insight loops — that is what AI-native product marketing looks like.

4
Week Sprint
Live
Cohort Sessions
Field
Verified Certificate
Application Closes
June 5, 2026
Cohort Start Date
June 12, 2026
Programme Duration
4 Weeks
Learning Format
Live, Online
Validate Your Skill Level

Where Are You on the
AI Readiness Spectrum in Product Marketing?

5 questions. 90 seconds. Get a clear read on your current level — and what the Expert Practitioner Programme will unlock for you.

Discovery Practice Question 1 of 5

How do you currently analyse user feedback and research to inform product decisions?

Manually — I read through feedback and form a view over time
I use basic tagging or spreadsheet tools to organise themes
I use analytics platforms and qualitative tools with some AI features
I use AI to synthesise research at scale, surfacing patterns I would otherwise miss
AI Feature Work Question 2 of 5

When your team is building or evaluating an AI-powered feature, what is your current role?

I haven't worked on any AI-powered features yet
I've been involved peripherally — mostly reviewing outputs others shaped
I define requirements for AI features and understand the key engineering constraints
I lead AI feature strategy, including data requirements, risk, and success metrics
Tool Fluency Question 3 of 5

How do you currently use AI tools in your product management or technology workflow?

I don't use AI tools in my product work
I use AI occasionally for drafting or summarising documents
I use AI regularly for research synthesis, spec writing, and communication
AI tools are embedded in every stage of my workflow from ideation to release
Stakeholder Communication Question 4 of 5

How confident are you explaining AI product decisions to non-technical stakeholders?

Not confident — I find it hard to explain AI trade-offs clearly
I can explain basic concepts but struggle with complex trade-offs
I communicate AI decisions clearly and manage stakeholder expectations well
I have a structured framework for AI product communication that others in my team use
Strategic Impact Question 5 of 5

How would your organisation describe the impact of AI on the products you own or contribute to?

AI has not yet meaningfully affected the products I work on
We've experimented with AI features but haven't seen significant outcomes yet
AI-powered features I've contributed to have measurably improved user outcomes
I've led AI product initiatives that have changed the competitive position of my organisation
Programme Curriculum

The Agentic GTM Playbook

Three sessions built on the Brixgate Capacity Character Cadence framework. Each session builds on the last — from AI-native tools through to an executable 90-day agentic GTM operating model.

Session 1 · CapacityCapacity Unlocked — AI-Native Tools & Workflows That Multiply Your GTM Impact +
  • Hands-on introduction to AI copilots, agentic assistants, and workflow automation platforms reshaping GTM execution
  • Signature prompt engineering patterns for competitive analysis, messaging generation, and customer insight synthesis
  • Map your current GTM workflows and identify high-leverage automation opportunities using an AI readiness diagnostic
  • Watch real AI-native workflows in action — from brief to deliverable in minutes, not weeks
Session Output: Personal AI toolkit and 3 activated GTM workflows ready for immediate use
Session 2 · CharacterThe Judgment Layer — Ethics, Rigour & Decision-Making in AI-Powered Strategy +
  • Structured decision-making models for when to trust, override, or augment AI-generated outputs
  • Bias, hallucination, data privacy, and responsible AI use in GTM contexts — with real case studies
  • How cognitive biases affect both AI outputs and human interpretation — and how to design for better judgment
  • Live workshop: critique and refine AI-generated positioning, messaging, and competitive analysis
Session Output: A personal Judgment Protocol — your decision framework for AI-assisted GTM work
Session 3 · CadenceCadence at Scale — Building Your Agentic Operating System for Repeatable Growth +
  • Design AI-native operating rhythms — from weekly GTM sprints to quarterly planning cycles that compound over time
  • Roles, skills, and team structures for AI-augmented GTM organisations — who does what when AI handles 60% of execution
  • Build playbooks, SOPs, and governance frameworks that scale AI-native GTM across functions and geographies
  • Architect the technology stack for agentic transformation — integrating copilots, agents, automation, and measurement
Session Output: Draft Agentic Transformation Roadmap — a 90-day plan for implementing AI-native GTM in your organisation
Week 4 · CapstoneCapstone & Certification +
  • Present your complete Agentic GTM Operating Model — toolkit, judgment protocol, and 90-day transformation roadmap
  • Expert practitioner review — strategic quality, applicability, and rigour assessment
  • Portfolio documentation — practitioner-assessed, LinkedIn-ready, and employer-recognised
  • Brixgate Expert Practitioner Certificate — Product Marketing
Tools & Platforms

13+ AI Tools Used in This Sprint

You will work hands-on with the AI copilots, agentic assistants, and workflow automation platforms reshaping Product Marketing execution. Real stacks, not toy environments.

ChatGPT
Claude
Microsoft Copilot
Perplexity AI
Notion AI
HubSpot AI
Salesforce Einstein
Clearbit
Copy.ai
Jasper
Dovetail
Otter.ai
Make / Zapier AI
Who Is This For

Built for Product Marketing Professionals

This programme is designed for cross-functional GTM leaders ready to build AI-native capability. If you own positioning, messaging, pipeline, or revenue growth — this sprint is for you.

Product Marketing Manager
GTM & Revenue Operations
Strategy & Transformation Lead
Head of Marketing / CMO
Founder / Business Operator
Growth & Demand Gen Leader
Eligibility Criteria
  • Product marketing, GTM, or growth professional with 2+ years of commercial or go-to-market experience
  • Responsible for at least one GTM function — positioning, messaging, pipeline, enablement, or customer insight
  • Readiness to integrate AI into live GTM workflows and your team's operating model
Apply for This Programme
What You Will Master

The Three AI Skills That Will Define
Your Edge in Product Marketing

🔍

AI-Powered Discovery

Use AI to synthesise user research, identify unmet needs, and generate hypotheses at scale.

📊

Intelligent Prioritisation

Build AI-assisted prioritisation frameworks that weigh impact, effort, and strategic alignment dynamically.

🚀

Delivery Intelligence

Integrate AI into sprint planning, retrospectives, and release decisions to accelerate velocity and reduce risk.

The Sprint

How the Product Marketing
Sprint Works

🎯
Week 0

Field Assessment

Map your current AI maturity and identify the highest-leverage skills for your specific role in Product Marketing.

👥
Week 1

Placed in Your Cohort

You join a small, curated cohort of Product Marketing professionals — led by a verified Expert Practitioner who has deployed AI in your exact domain.

🚀
Weeks 2–4

Structured Sprint

Live sessions, applied projects, and peer accountability. Every session builds directly on your Product Marketing context — not generic AI theory.

🏆
End of Sprint

Certification

Receive your Brixgate Expert Practitioner Certificate — field-verified, practitioner-assessed, and employer-ready in Product Marketing.

Real Deliverables

Six Tangible Deliverables You Walk Away With.

Not slide decks. Not theory. Activated tools, decision frameworks, and an executable roadmap that immediately changes how your GTM operates.

Apply for This Programme
Personal AI Toolkit — curated tools, prompts, and workflow templates activated during Session 1
3 Activated GTM Workflows — ready to deploy in your role the week you finish
Judgment Protocol — your personal decision framework for responsible, rigorous AI use in GTM
90-Day Transformation Roadmap — an executable plan for implementing agentic GTM across people, process, and platform
Practitioner Network — a cohort of peers navigating the same AI-native GTM transformation
Plus

Brixgate Expert Practitioner Certificate — field-verified in Product Marketing, practitioner-assessed, and recognised by employers across Africa and internationally.

Programme Cohorts

Open Cohorts

Cohort-based delivery means you learn alongside peers in your field and leave with a network, not just a certificate.

AI in Product Marketing
Open
Start Date
June 12, 2026
End Date
July 10, 2026
Lead Practitioner
Ikenna Okeke
4.9Practitioner Rating
Secure Your Seat
Your Practitioner

Taught by Someone Who Has Done It

Not a generalist trainer. A practitioner who has deployed AI in this exact field and will show you exactly how.

I
Ikenna Okeke
Global Product Marketing Lead, Microsoft
Agentic AI Portfolio

Ikenna Okeke is a Product Marketing Lead at Microsoft, where he architects GTM systems, operational frameworks, and enterprise adoption strategies for Microsoft's Agentic AI portfolio. A cross-industry B2B/B2C strategist and speaker at PMM Summit Seattle, he brings deep expertise in competitive intelligence, narrative design, behavioral psychology, and portfolio marketing — uniquely positioned to teach the next generation of AI-native GTM leaders.

Core Expertise
Agentic AI GTMCompetitive IntelligenceNarrative DesignBehavioural PsychologyPortfolio Marketing
Alumni Reviews

What Practitioners Say

★★★★★

"My competitive intelligence workflow used to take half a day. After Session 1, I had an AI-native process that runs in 20 minutes. The positioning briefs I now produce are sharper and more differentiated."

Senior PMM · Brixgate Alumni
★★★★★

"The Judgment Protocol from Session 2 changed how my team reviews AI-generated messaging. We now have a clear framework for when to trust, refine, or override — and output quality has measurably improved."

Head of Marketing · Brixgate Alumni
★★★★★

"I walked out with a 90-day roadmap I could actually hand to my VP. Not a theory exercise — a real operating plan for how our GTM team uses AI at scale."

GTM Operations Lead · Brixgate Alumni
FAQ

Common Questions

Who is this programme designed for?+

This programme is for Product Marketing Managers, GTM leaders, revenue operations professionals, founders, and anyone responsible for positioning, messaging, pipeline, or commercial strategy. No technical or coding background required.

We already use AI tools. Will this still add value?+

Yes. The gap is rarely tool access — it is systematic integration. This programme takes GTM teams from ad-hoc AI use to consistent, measurable capability embedded in how you actually go to market.

Do I need a technical background?+

No. This programme is built for commercial and strategic leaders, not engineers. The focus is on judgment, systems thinking, and applied AI — not code. If you can craft a brief or run a campaign, you are ready for this.

Can we run this as a team?+

Yes — and we recommend it. GTM teams that go through the sprint together build shared workflows, shared vocabulary, and a common operating model. Corporate seat pricing is available for 2+ participants.

Why This Investment Pays Off

What ₦250,000 Actually Buys You

Product managers who drive AI adoption in their teams consistently advance faster — and organisations are paying a clear premium to hire them.

40%
Faster product discovery cycles with AI research tools
Product-Led Alliance
More experiments shipped per quarter by AI-native PMs
Amplitude
$45K+
Avg salary premium for AI-fluent product professionals
Glassdoor
What You Get

Everything Included. No Extras.

8 Live Practitioner Sessions
2 sessions per week across 4 weeks — interactive, applied, no pre-recorded lectures.
Field Assessment Before You Start
Know exactly where you are and what matters most for your specific Product Marketing role.
All AI Tools & Platform Access
Every tool used in the sprint is provided. No additional subscriptions required.
Peer Cohort of Product Marketing Professionals
Learn alongside practitioners solving the same problems you face — a network, not just a cohort.
Capstone Project & Portfolio Artefact
A real AI-Augmented Product System — built during the sprint, reviewed by your practitioner, and yours to deploy.
Brixgate Expert Practitioner Certificate
Verifiable digital credential, LinkedIn badge, and field-verified assessment — employer-ready in Product Marketing.
Lifetime Alumni Network Access
Post-sprint access to the Brixgate Alumni community across all fields and cohorts.
By the End of Week 4, You Will Have
Ship product specs from brief to review-ready in hours, not days
Build AI-assisted user research that surfaces insights competitors miss
Create a living product roadmap that updates based on live data signals
vs. The Alternatives
YouTube / Free AI Courses
Generic. No field context. No practitioner. No accountability.
Free — but valueless for your career
LinkedIn Learning / Coursera
Self-paced. Pre-recorded. No peer cohort. No field practitioner.
$400/yr · No accountability
2-Day AI Workshop
High cost. Generic content. No follow-through. No deliverable.
₦500K–₦2M · No outcomes
Brixgate Expert Practitioner Sprint
Live. Field-specific. Practitioner-led. Real deliverable. Certified.
₦250,000 · Everything included
Pricing

Invest in Your AI Advantage

Individual pricing for the Product Marketing Expert Practitioner Programme

Exchange rate: ₦1,600 per $1 USD

Self-Enrolment
$156 ₦250,000
~₦250,000 NGN ~$156 USD
  • Full 4-week sprint
  • Field assessment
  • Expert-led cohort sessions
  • Expert Practitioner Certificate
Enrol Now
Most Popular
Corporate Seat
$125 ₦200,000
~₦200,000 NGN · per seat ~$125 USD · per seat
  • Everything in Self-Enrolment
  • Manager progress reports
  • Invoiced to your company
  • Priority cohort placement
Apply Now
Team (20+ seats)
$106 ₦170,000
~₦170,000 NGN · per seat ~$106 USD · per seat
  • Everything in Corporate
  • Dedicated cohort manager
  • Team project tracks
  • Full cohort reporting
View Team Packages

Ready to Become an AI-Native
Product Marketing Professional?

Seats are limited per cohort. Apply in under 2 minutes — no essays, no references required.

Apply to Become a Brixer Validate Your Level First